SmartyPants is proud to have partnered with leading providers in the manufacturing and digital media as part of our commitment to deliver safe, easy and reliable tips, tools and information to parents to help their kids' bodies and brains reach their full potential.
Gummy Multi-Vitamin Manufacturing:
Santa Cruz Nutritionals
Santa Cruz Nutritionals is the world's leading manufacturer of enhanced confectionery delivery systems for the functional food and nutraceutical markets. The company has helped pioneer such products as calcium gummies, organic energy fruit gels and multi-vitamin gummies. Their 160,000 square foot manufacturing facility is NSF-certified and allergen-free.
What Santa Cruz Nutritionals has to say about SmartyPants:
'Smarty Pants Healthy Minds has an innovative DHA plus multi-vitamin product. They are poised to be a market leader in their channel of trade.'
Vitamin Mix Provider:
Glanbia is focused on delivering innovative, science-based nutritional and formula optimization solutions to the global nutrition, food and beverage industries. We are a leader in producing natural whey protein isolates, whey protein concentrates, whey fractions, milk proteins, flax and dairy calcium to our markets all over the world.
Digital Media Partner
DadLabs is the leading online resource for fathers, with an extensive content library featuring over 550 entertaining and instructional videos on the art of being a Dad. DadLabs hosts over 750,000 videos streams every month in addition to turning out blogs and social media. DadLabs has partnered with numerous sponsors including Proctor and Gamble, BabyBjorn, Graco, Chicco and many more. DadLabs is not just a new media company, having published the "DadLabs Guide to Fatherhood" in 2009 and currently developing a broadcast TV series with Pilgrim Films and Television. DadLabs, the brainchild of three teachers Troy Lanier, Clay Nichols and Brad Powell, born in a handmade studio in Austin, Texas, has been featured in USAToday, NPR's All Things Considered, The Austin American Statesman, and the New York Times online.
Brand Marketing Partners:
iNDELIBLE Media Corp
iNDELIBLE Media Corp is a Creative Digital Agency providing results-driven solutions for the world's leading brands. iNDELIBLE is anchored by a first-class team of online marketing strategists, information architects, technologists, data analysts, brand marketers, and a full suite of award winning in-house creatives.
What iNDELIBLE has to say about SmartyPants:
"When Gordon and Courtney approached us with the SmartyPants name and the concept of a multi-vitamin with fish oil in a great tasting gummy... we immediately saw the full brand potential. We proposed a logo that would encapsulate the spirit of the child and a sense of play (vs. appopriating an out of date cartoon figure who is half-shaven and seemingly out of shape!). We joined forces to create an online presence that delivers more than 'good context'... its about compassionate content - designed to grow with the increasing demands of progressive parents who want the best for their child's brain potential!"